Swana diamond launched in Botswana

Staff Writer | Monday August 20, 2012 00:00

 

Swana diamonds are handmade by Batswana polishers employed by Dalumi Diamonds at Nkoyaphiri Industrial Estate.The brand is a unique and special cut of diamond, featuring 89 facets, rather than the conventional 57, for greater brilliance and internal fire.

The higher number of facets means Swana diamonds boast exceptional sparkle, brilliance and glitter and fetch a higher price than their peers.

Swana diamonds solely originate from and are cut and polished in Botswana by a selected group of experts. Every Swana diamond is laser-etched with the Swana logo and its certificate number.  An IGI certificate, bearing the Botswana Stamp (a mark of quality signifying both high quality workmanship and high ethical values) therefore accompanies every Swana diamond.

In a statement, Private Collection said that they believe that the Swana diamond is the perfect way to allow Batswana to reap the benefits of and enjoy their pride.

Dalumi Group - one of Israel's three largest diamond exporting companies and a market leader in the global diamond industry - is legendary for its ability to balance business with a deep sense of social responsibility. Its dual role in Botswana's commerce and community exemplifies this capability. Dalumi Group has 11 offices in nine countries on four continents.

Dalumi has already bought 10, 000 square metres of land in front of the Diamond Hub for the construction of a larger factory next year. The company plans to invest more than P6 million in the first phase of the project as it doubles its factory capacity.

Private Collection has been in operation for the past 22 years. It has retail stores in Gaborone, Francistown and Maun, with a manufacturing mini factory at the Diamond Technology Park and has a working relationship with De Beers Botswana, Diamond Trading Company Botswana, various sightholders, with different initiatives around diamond beneficiation in Botswana.