Brand Botswana campaign reaches Maun

BONIFACE KEAKABETSE
Correspondent | Monday January 17, 2011 00:00

 

Vee and the drama group Millennium House Productions (MHP) are engaged by Botswana Export Development and Investment Authority (BEDIA) to help drive the message home through the public education campaign, which started in Gaborone and has already covered 51 villages nationwide.

In Maun two shows were held, one in front of Nando's, which was attended by BEDIA chief executive officer (CEO) Jacob Nkate and Brand Botswana deputy director Ludo Mokotedi - and the second show at the Maun bus rank before proceeding to Sehitwa, Gumare, Etsha, Sepopa and Shakawe where more shows are lined up.  No speeches were made as BEDIA has decided to use the arts to spread the message on the new logo that goes under the tagline 'Botswana Our Pride Your Destination' replacing the earlier one - 'Opportunity And Tranquility Beckons'. Vee played some of the hits that have endeared him to many music lovers across the country.  His performance was characterised by interludes in which he taught the public about the brand.  And the people, especially the youth and students, loved it.

Campaign project manager, Munya Mhonda, said in an interview that music and drama were the best tools to drive the message on the brand home, adding that 'this initiative is already bearing much fruit'.  People were showing a lot of interest in the brand throughout the country.

'Here in Maun we have already been approached by some safari tour operators who were interested in knowing how they could adapt the brand into their business after attending our shows,' he said.  He said as they moved along they had come to the realisation that many people had different interpretations of the tagline 'Botswana Our Pride Our Destination', which truly encapsulates what the brand is all about.