Consumer Fair to come a month earlier

| Friday February 18, 2011 00:00

This sector uses this platform for promotion of information and knowledge to students who are our future leaders and therefore is a key player in actualising the ideals of Vision 2016. It is of paramount importance that all sectors benefit from this platform and as such Fairground Holdings was prompted to change the dates of the fair to accommodate the school calendar. Nyaladzi Kutjwe, Marketing and Communications Manager of Fairgrounds Holdings said 'Botswana Consumer Fair attracts over 60, 000 visitors during the sevenday event and various stakeholders have vested interest in capturing this concentrated population in one place for business or national interest. As management, we took a decision to move the event from August to July so that we can maximise the profitability of our product.'

She added that the slogan for the Botswana Consumer Fair that read 'Your Spring Shopping Oasis' has also been changed as it had out-lived its lifetime as well as the fact that the event was no longer going to be held in Spring.

'The slogan had run for the past five years and it was prudent for us to create a timeless slogan that evokes utility and emotional appeal,' explained the Marketing and Communications Manager. For the next next five years, the new slogan for the Botswana Consumer Fair will be 'SHOP.

DISCOVER. EXPLORE'.The Botswana Consumer Fair promises to offer physical utility value and emotional sentiments that are alien to the normal shopping malls. It is this unique experience that motivates visitors to come to the Botswana Consumer Fair to SHOP. This event is a paradise that offers latest product innovations and trends for the savvy shopper to DISCOVER.

The Botswana Consumer Fair that attracts local, regional and international business from as far afield as Asia, Europe and the Americas is a forum for businesses to EXPLORE new market dimensions through product demonstrations, benchmarking, awareness creation, market research and networking opportunities.

Fairground Holdings (Pty) Limited, was established on the 21st March, 1986. It is a subsidiary of the Botswana Development Corporation (BDC) with 51% shareholding and the other shareholder is the Government of Botswana with 49% shares.

The company was set up primarily to operate the Gaborone International Trade fair, which was later expanded and upgraded to Botswana International Trade Fair now known as the Botswana Consumer Fair. Other Home-grown exhibitions include FOBEX and ITEX. The company hosts events housing an estimated mean of 5, 000 people monthly and employs 100 permanent staff.