Aquafresh Teach Pupils Good Oral Hygiene
Nnasaretha Kgamanyane | Tuesday October 3, 2017 17:49
In an interview with Expo Africa country manager Botswana, Kagiso Kgabolwana, the programme aims to encourage parents to take a more active role in the education of their children regarding dental health by promoting interaction between children and parents for 21 days.
“This program also intends to highlight the role that educators can play in enforcing good dental hygiene practice by reminding children of what they have learned during educational visits.
Aquafresh has provided our Expo Africa teams with printed elements to be used within the 21-Day programme at schools. These elements have been made specifically for the five to six year age range child, with the hope of creating a positive association of fun with dental hygiene,” she said.
Kgabolwana added that the project would be repeated again in the first term next year and ahead.
However, she pointed out that Aquafresh have been hosting a number of dental and oral health care projects at different schools for the past years. She added that the program also intended to instill the brand on to children at young age.
“We have also realised that children have a purchasing influence on their parents. If they choose to use a particular brand they will stick to it till the end,” she said.
For her part, school assistance on 21-programme oral hygiene, Gofaone Binang said they chose to teach Standard 1 to 3 pupils dental and oral care hygiene because they realised that most of them did not know how to brush and take care of their teeth and mouth. She explained that before launching the 21-days programme, they used to teach pupils and excluded their parents. She said in the revamped programme they included the parents after realising that many children were not taught dental and oral health hygiene at home.
“When we inspected most of the children, we realised that most of them either did not know how to perfectly clean their teeth or did not brush their teeth all.
When children are taught at school, they are not taught oral health care at home.
We want children to know that Aquafresh has products for children as well,” she said.
Binang said every time they host such programmes, they give children tracking sheets, which they mark when brushing their teeth. She added that they also give them hampers.
She added that they also have a competition where pupils from different schools collect a pack and the school that collected more Aqaufresh packs is given prices depending on its needs.
She said some schools collected more than 40,000 packs.
“We have already installed sign boards in schools, bought schools sports kits and many more,” she said.
Binang added that Aquafresh price better than other brands including their premium brands. She said the toothpaste was an All in One Protection and had three colours which each played its different role.