New pay TV network launched in Botswana

Nnasaretha Kgamanyane | Tuesday August 29, 2017 16:54

The satellite will deliver full-suite entertainment and sports content to households across the country. In an interview with Showbiz, the marketing and public relations manager Shadi Linchwe said the launch brings the very best in premium entertainment, international and African series, award-winning children’s entertainment channels, up to-the-minute news and something for the entire family.

“Batswana were first introduced to Kwesé with the launch of the broadcaster’s free-to-air channel Kwesé Free Sports in Gaborone in March this year. The broadcaster is now extending its presence in the market by unveiling the complete Kwese TV experience by introducing viewers to a whole new world of entertainment and sports which includes exclusive third-party channels, first-to-market content and original programming. Kwesé’s multi-platform offering cuts across linear, mobile and digital making its content accessible through free-to-air TV, mobile, web streaming and satellite TV,” she said.

Linchwe further explained that the game-changing broadcaster would make its premium content accessible to viewers through a competitively priced P295 for a monthly subscription, and a fee of P510 for a decoder, dish kit and standard installation fee. “Since inception, Kwesé has built up a compelling entertainment programme offering that includes exclusive third party channels such as the youth centric lifestyle and culture channel Vinceland from Vice Media and Sean ‘Diddy’ Combs’ engaging music and entertainment channel Revolt TV amongst others. The broadcaster has also gathered the very best in news content from CNN International, Sky News, Africa News, and Al Jazeera to name a few,” she added.

She also pointed out that the network had impressive collection of wholesome children’s entertainment content which includes the exclusive Toonami channel from Turner, popular animation series and movies from NBC Universal International Network’s DreamWorks, award-winning pre-school channel CBeebies along with an additional five kids’ channels. Linchwe explained that those exciting channels would broadcast alongside an extensive list of well known and first to market channels and Kwesé’s eight owned channels.

On Kwesé’s sports portfolio, she explained that it boasts of an exceptional selection of sporting rights, which includes the Premier League, the 2018 FIFA World Cup Russia, full NBA coverage, exclusive ESPN content and so much more.

She said subscriptions could be paid online or over the counter at all Botswana Post outlets across the country.

Commenting on the launch, general manager at Kwesé TV, Goabaone Kgosana said Batswana have been hungry for an alternative television network. He said he believed they had the answer with their programming bouquet, which speaks to every viewing appetite and budget.

“As a business premised on making premium content accessible, we have also made our service available at varying price points by pioneering ‘pay-as-you-watch’ subscription packages which enable consumers to purchase seven and three day passes, at P88 and P50 respectively,” added Kgosana.