BIHL colleagues Kickstart Men�s Health Month with a Bang!

Correspondent | Tuesday November 7, 2017 15:52

The day marks the official launch of the BIHL Movember campaign. At the launch, men were challenged to come out for their final shave. Movember is that time of the year where the men of the Group put down their clippers, shavers and creams, all in support of cancer awareness, particularly that which affects men the most. Committed to joining the front and showing their support too, the women of BIHL came out to get their hair dyed while their colleagues got a shave.

 “Cancer is a global pandemic that unfortunately affects all age groups from infant to elder and fighting this disease is close to home for us. We therefore take it upon ourselves with every year to engage colleagues in sharing information on symptoms and encouraging one another to attend medical checkups. Beyond this, we also relish opportunities to participate in public campaigns for driving cancer awareness amongst Batswana,” Group PR, Communications & Marketing Manager, Tebogo Keepetsoe said at the launch.

Keepetsoe added: “Hence strengthening our relationships with members of the health sector will remain a key component of our corporate social investment strategy and why we make it a point to start from within the business. Ultimately, we all need to work together as a nation within our homes and our work places to fight the concerning statistics, while offering support in kind and deed to patients.”

In efforts to make this fun colleague engagement benefit communities beyond their offices, the corporate social investment arm of the Group, the BIHL Trust, will donate P50 to the Cancer Association of Botswana (CAB) for each colleague who attended the campaign launch to get their beard shaved or their hair coloured.

 In addition, the BIHL Trust has also partnered with the Gaborone Private Hospital (GPH) to sponsor colleagues for a full prostate check up from 1st – 30th November 2017.

Concluded Keepetsoe, “What is essential is that as a nation we keep the conversation going and actively support community development organisations such as CAB. This is because with information sharing and driving access to medical services, we can promote early disease detection and treatment that can save more lives.”