All Kasi: A Most Admired Local Brand
Pauline Dikuelo | Monday February 12, 2018 11:36
According to the just-ended research by GeoPoll, All Kasi clinched the title of the nation’s favourite brand, as sportswear both locally and internationally dominates.
GeoPoll, which recently launched its services in the country, is a mobile engagement platform that works with global brands, media houses and Non-Government Organisations (NGO) to facilitate data collection around the world.
All Kasi founding partner and director, Maplanka told Monitor Business that the findings inspire them as they are finally attaining their ambition.
“When we started this brand, this is what we always envisioned and finally it’s happening.
I hope it would also inspire other entrepreneurs that determination, persistence and patience do pay at the end of the day,” he said.
Maplanka said that they started this business during their university days about 17 years ago as a lifestyle brand. All Kasi brand started with casual wear including a denim line as well as T-shirts.
It grew over the years as they ended up dressing the national football and netball teams.
Amongst the findings, it has emerged that locally indigenous and international sports clothing brands dominate as top brands with All Kasi, Odipeca and Morula being amongst the most admired.
Nike, Adidas and Puma emerged as the top three most-admired international brands.
Duma FM, First National Bank Botswana (FNBB), and Coca Cola ranked the highest brands in the media, financial, food and beverages sectors respectively.
GeoPoll took only three days from commissioning of the research to completion of data analysis.
Responses were gathered through text message (SMS) from people across all Botswana regions.
According to the business development lead, Global Key Accounts and Custom Research at GeoPoll, Matt Angus, the power of research is in having access to data accurately and speedily to make decision-making faster and easier.
“Mobile is faster, it ensures a wider reach and it penetrates far deeper into target population.
This SMS-based mobile methodology was also significantly faster than the face-to-face approach that is typically adopted for surveys of this nature,” he said.