Zurich rebrands to Bryte Insurance
Pauline Dikuelo | Tuesday February 21, 2017 14:37
Speaking during the launch recently, Bryte Insurance chief executive officer, Edwyn O’Neil expressed their excitement about the new brand noting that their ambition is to penetrate the Southern African market, while investing in the development of a transformed generation of new insurance practitioners.
“We are delighted to introduce our new brand to the Southern Africa market taking the best of our legacy forward, our new African brand sets the tone for what we aim to achieve within the industry, with the backing of our global parent company, Fairfax,” he said.
Fairfax is a holding company, which, through its subsidiaries, is engaged in property and casualty insurance and reinsurance and investment management.
According to O’Neil, as part of the branding, a new strategy has evolved even though it shall remain business as usual. He said that all policies and agreements under Zurich will remain in place and will be duly honoured noting that the senior leadership team responsible for achieving the well-acknowledged business turnaround, will continue to be instrumental in driving the growth and sustainability of the business under its new identity.
He said that Bryte has identified the business risk management as a key growth opportunity and through its proactive approach to risk management and will focus on driving and diversifying its commercial client as well as specialist lines portfolio.
“Our ambition is to be the premier, proactive business risk specialist in Southern Africa, while also investing significantly in the development of a transformed generation of new insurance practitioners. Applying our unparalleled sector insights, proven expertise and foresight, we partner with customers and brokers to protect their businesses and improve their risk profiles across the continent,” O’Neil said.
In addition he said that they are committed to, and deeply invested in, their intermediated broker partnership model.
The CEO said the strategy would focus on creating a business that endures; one that is deeply focused on customer and partner value-add by creating opportunities for mutual success for all brokers within their network.
“We will continue to prioritise profitability and strive to be the benchmark for service excellence and the go-to service provider for forward-looking, informed and proactive risk management in Southern Africa,” he said.