Liberty Life Celebrates 10 Years In Botswana
Staff Writer | Monday October 15, 2018 12:53
Speaking during the launch last week, Liberty Life Botswana managing director, Lulu Rasebotsa said over the past decade, they have built relationships with entities that are vital to the company’s operations and the execution of their mandate.
“When Liberty Life first opened its doors in Gaborone, we had just four employees and over the years we have grown to a staff complement of 24 permanent staff members, complemented by over 25 direct sales agents and franchises,” she said.
“In 2008, we had only one client, offering Bancassurance products. Now, I’m pleased to let you know that we have over 165 corporate clients and offer a broader range of products.”
As at 2017, Liberty Life Botswana is in the top five life insurers in the country in terms of Gross Written Premiums.
After diversifying, the company’s products currently include a retail offering with flagship products such as Platinum Life Cover, Critical Illness, and of late Living Annuity, just to mention a few.
Liberty’s existence is rooted in its commitment to its customers and the value it adds to their lives, Rasebotsa added. For her part the acting South African High Commissioner, Bulelwa Kiva said Liberty Life Botswana, a subsidiary of Liberty Holdings established in South Africa, has grown to exist in other territories besides South Africa, Botswana being one of them.
“Liberty Life Botswana has, in the first 10 years of opening its doors in Botswana, demonstrated the traits of an exemplary corporate citizen, existing to serve the people of Botswana, creating products that offer clients financial freedom and peace of mind during unforeseen circumstances,” she said.
She added that over the last 10 years, Liberty has created meaningful job opportunities and made a notable contribution to the country’s economy. In addition, she said the company’s continental footprint is aiding to ensure regional stability and greater economic co-operation and sustainable development, helping to achieve the vision of a connected prosperous African continent; something the South African government supports greatly along with other regional governments.