Econet repositions its focus
Staff Writer | Friday November 9, 2018 12:25
The strategy review will see Africa’s leading multiplatform broadcast network focus on three core services; Kwesé Free Sports (KFS), Kwesé iflix and Kwesé Play. KFS is Africa’s largest free-to-air TV service, Kwesé iflix is Africa’s leading mobile video-on-demand sports and entertainment platform while Kwesé Play is a leading edge video streaming service with more than 200 sports, entertainment, kids and news channels including Red Bull TV, NBA, YouTube, TED and Bloomberg.
With increased focus on these three services, Econet Media will streamline its direct-to-home satellite television service. This will see the reduction of third party channels available on the bouquet, as well as the removal of Kwesé branded sports (excluding KFS) and general entertainment channels.
The broadcaster’s new bouquet will carry FTA, religious, and free news channels which will be available to viewers for a minimal fee, as the broadcaster will waive monthly subscription fees. Kwesé subscribers, who have already paid their subscriptions for the month of November, or in advance, will receive a full refund. Having recognised the importance of carrying original local content, Econet Media will also establish its own content creation hub, Kwesé Studios. Through Kwesé Studios, Econet Media will invest in developing its own original programming and provide a platform for African producers, script writers, actors and directors to tell authentic African stories on a pan-African broadcast network.
These changes are in keeping with Kwesé’s commitment to providing affordable premium content, maintaining an innovative approach to content delivery and being attuned to audience viewing and purchasing habits. As a consequence of the revised business model, Econet Media is reviewing its operational structures across all markets where Kwesé TV has presence that may result in changes to the company’s various business units.
In a press release group president and chief executive of Econet Media Joe Hundah said the business’ repositioning is perfectly timed in response to market trends. “We believe these changes will safeguard the future success of our business as we continue to make an indelible impact on Africa’s media industry. The revised business strategy will also ensure that Kwesé TV continues to remain competitive within the industry. Refocusing our business offering across markets is a strategic move that aligns our business to OTT and video-on-demand trends, which present significant growth opportunities for Kwesé. This renewed focus on digital services will see us provide new compelling offers for our customer’s enjoyment,” he said.
Furthermore, Hundah said through the development of the Kwesé Studios content hub, Econet Media will now have a legitimate claim to being the home of African content, as they will now create a place where Africans can tell their own stories and shape their own narrative.”