Business

Air Botswana Re-Fleets And Rebrands

ATR_72-600_Air_Botswana
 
ATR_72-600_Air_Botswana

The new turboprops replace the airline’s two older ATR72-500 models and are the latest in the range. Air Botswana has considerable experience with ATR aircraft having operated a succession of models since its inception in 1988.

The 70-seater ATR72-600 has the widest cabin in the turboprop market with new ergonomically designed seats for greater comfort and enlarged overhead baggage bins.

As part of AB’s 30th celebration, they have rebranded emerging with a new look in keeping with the new horizons that the national airline is reaching out to. 

According to AB, the new logo design is inspired by Botswana diamonds, represented by the three shapes that make up the tail of the logo grouped to suggest the shape of Southern Africa. The well-known tagline ‘Going your way’ is retained.