Cotton On more than just a price tag

Ame Motimane | Friday March 8, 2019 13:55

With the New store at Airport Junction Mall, Cotton On has now expanded their global presence and has become a part of communities globally PIC: PHATSIMO KAPENG

As delighted as they would be, they would soon realise that this looks as good as a high-end brand and a must purchase for ridiculous fashion trends.

Now a global lifestyle leader, which is being hailed as a bigger changer to summer’s wardrobe must-haves is here to turn many shoppers into money savvy fashionistas. From the other side of the world Australia’s largest global retailer Cotton On has now reached Botswana’s backyard.

To ‘cotton on’ to something means to understand or discover the potential of a great idea. From their first store in 1991 in Geelong, Australia to the newest in Botswana, Cotton On has now expanded their global presence and has become a part of communities globally.

Cotton On is a fashion shop that prides itself in giving people the best and latest fashion trends with of course the best quality to make it worth every thebe spent.

Cotton On launched their first store in Botswana last Friday at Airport Junction Mall. Speaking at the launch, chief operations officer at Botswana Investment and Trade Centre (BITC) Reginald Selelo said the opening of this store has been helpful to Batswana since it has created employment for about 10 Batswana youths. “Apart from the creation of employment we hope that their suppliers will come in and invest in Botswana,” he said. For her part, Botswana brand manager for Cotton On Body and Rubi, Natalie Wills said in terms of pricing, they recognise the fact that pula is stronger than the rand as a result they have ensured that their pricing model is competitive and that the customer is benefiting from the value.

“We have a genuine belief in our brand, our ideas, and our ability to bring them to life. As one of the world’s leading value fashion brands we are unwavering in the pursuit to provide customers with the right to engage in fashion, at the right price. In fact, value drives everything we do,” she said.

Cotton On has made available to their customers a spacious shopping area to make it easy for them to maneuver around and friendly assistants will make it easy for customers to get what they want, be it design or size. There are fitting rooms that make it quite easy for customers to fit clothes of their choice before purchase.

Cotton On has more than 170 stores all over Africa and has created jobs for about 2,000 people. Cotton On’s mandate is giving people the best fashion trends but also has The Cotton On Foundation.

Every time a customer gets clothes from Cotton On with the Cotton On Foundation tag, the money will be donated to the less fortunate.