Letshego embraces digital communications
Correspondent | Tuesday October 11, 2016 11:33
A statement from the company says enhancements of digital platforms and a social media presence have been introduced to bolster Letshego’s strategy of becoming Africa’s leading inclusive finance group
“Letshego Holdings Limited steadily continues its drive for greater financial inclusion across its footprint through the provision of simple, appropriate and affordable solutions, that are accessible and that go towards the empowerment of customers’ livelihoods.
On the back of this formidable agenda, Letshego has further enhanced its accessibility through the bolstering of its digital communications platforms.
The Group has launched its redeveloped website (www.letshego.com) and a social media presence,” says the statement issued by Letshego Group Head of Corporate Affairs Mythri Sambasivan-George. She said; “With the digital platforms we are laying the foundation for our social and commercial engagement with a broad stakeholder audience, and our aim is to embrace the digital age we live in.
Digital platforms provide innovative means to engage with our customers and other key stakeholders including our communities, staff, and institutional partners. We are clear that ours is a strategy for the digital age. When its potential is truly harnessed, digitisation allows our relationships to become more open, responsive and socially conscious.”
Letshego’s move to improve its customer accessibility to online comes off the back of several successful projects such as the recently launched third party Agency banking offering in Mozambique (September 2016) and the USSD platform in Rwanda that are new to how Letshego delivers its solutions.
In addition, the Group has successfully launched its refreshed, bolder, more modern brand across 11 of its 12 entities across Africa with only Lesotho left to roll-out its new identity this quarter.
“Our solutions aim to meet the needs of our customers at a financing level, as well as ensuring they are positioned to engage in life-changing productive uses.
In so doing, we aim to enhance economic participation and to improve the welfare of the continent as a whole. Our commitment centres on being flexible and inclusive; our enhanced digital presence and platforms will allow us to do this even better.
We aim to use our platforms to engage our stakeholders with information and insight that empowers them, improving the lives of those across our growing 10-country African footprint,” concluded George. Letshego digital platforms can be accessed at:
www.letshego.com, on Facebook at Letshego Group, on Twitter at @LetshegoGroup and on LinkedIn at linkedIn.com/in/letshego.