Lifestyle

BFS to clean Thamaga's image

BFS's primary target is families PIC: KENNEDY RAMOKONE
 
BFS's primary target is families PIC: KENNEDY RAMOKONE

The event’s founder Lucky Ranko, also known as DJ Lucy, told Arts & Culture that since the inception of the event last April, BFS has managed to provide an alternative chill spot for people of Thamaga and surrounding areas.

“It has been for those who prefer going out to unwind at a more relaxed environment, where parents can tag their children along and still manage to have as much fun. That’s evidence, as we see more families attending the event,” he highlighted. 

DJ Lucy said the BFS brand has started gaining recognition more so that a lot of people including business owners and creatives are willing to get on board and take the event to the next level.

“We are also grateful for the support we have been getting from our local media outlets. The idea is to build an enduring and dedicated team because we appreciate the fact that we can’t do everything alone. In our efforts to provide a platform for local small businesses, we have recently engaged a digital marketing agency, which trades by the name Intelec Techs to develop content and administration of our Facebook page,” he said.

He added that their primary target is families and that is why “we have engaged a professional lifeguard from Thamaga to ensure everyone’s safety by the pool and to allow the parents to have a peace of mind while catching up with friends and family”.

He was, however, quick to acknowledge that they are facing financial challenges.

“We would like to plead with organisations to get on board and provide support in the form of sponsorships or buying of stalls for the success of the event as we aim to grow bigger and better,” he said.

DJ Lucy mentioned that the event came about at a time when Thamaga was plagued by allegations of malicious behaviour especially amongst youth.   He said the event had inculcated a positive attitude and reversed this misconception that people have of the village.

After one year DJ Lucy said they intend to attract people from all over the country.

“We also want to bring more local artists and also attract more pop up stalls since it is a family picnic. The Caribbean theme style attracted quite a large crowd and it was just as colourful,” he said.