Outgoing CEO raves about Mascom's bright future
Monkagedi Gaothobogwe | Friday May 3, 2019 13:08
Mascom launched the subsidiary last year, headed by Asnath Breseno as the CEO.
DirectBPO was added to provide call centre services, as well as integrated back-up solutions that include e-mail, social media, back office support, setting up call centres for clients, among them corporate clients interested in outsourcing the services.
DirectBPO went on record pledging to employ over 400 young people. Once settled in Botswana, DirectBPO targets to expand into the region.
The Portuguese, who is leaving Mascom after 11 years as CEO said though it is fairly new, DirectBPO will take the market by storm.
Since its formation in 1998, Mascom, which celebrates 21 years this year has never lost the number one spot in terms of customer-base with more than 1.7 million customers at present.
As put by the acting CEO Dzene Makhwade-Seboni, the success of Mascom over the last two decades is intrinsically woven with Coureiro. The acting CEO captured vividly Couceiro’s legacy at Mascom, which include 3G coverage in all villages in Botswana with a population of 5,000 as well as their 2019 target of extending 3G coverage to all Mascom sites in Botswana regardless of village or settlement sizes.
The acting CEO also paid tribute to Couceiro for the world-class Mascom innovation centre, the ICT research centre in Phakalane, which she said was the first of its kind in Botswana.
They also became the first ICT company to offer high speed internet in homes in 2018 when they launched their, ‘Fibre to the Home’ in Phakalane to provide residential high speed broadband.
Another commendable achievement had been the introduction of the video on demand service that gives users a personalised content viewing experience, allowing them to control what they watch and they want.
On the morning of the same day Mascom hosted the grand farewell to the long serving CEO, the mobile giant also launched the MyZaka card, a tap and go linked to Mascom’s mobile money service, MyZaka. “This further enhances MyZaka and expands our strides in the mobile commerce space, which is giving people without access to banking services the ability to transact and send or receive money anywhere they wish,” Makhwade-Seboni, who described Couceiro as having been more than a boss at Mascom, said he was a friend to many and a very supportive team leader with a warm heart.