Barclays Rebrands Railpark Branch To Absa

Correspondent | Monday December 9, 2019 16:40

The move is in line with its parent company’s decision to rebrand all its operations and change from Barclays Bank of Botswana to Absa Bank Botswana. The re-branded branch showcases the warm, vibrant red colour palette of the Absa brand, which has been extended to the ATMs as well. The Bank seeks to embrace its ambition of becoming an independent African bank, under a new brand: Absa. As an organisation, Absa believes in bringing your possibility to life by fulfilling the ambitions of the customers and communities. Even though some branches will start to look like Absa, it will continue to operate and trade as Barclays Bank of Botswana until its name officially changes. The bank has several legal and regulatory milestones to achieve before the official name change date can be announced. The name change in Botswana is part of one of the largest rebranding projects in Africa and part of a broader, multi-country rebrand programme happening at Absa Group Limited-level, scheduled to be completed by mid-2020.