SA Tourism Ignites BB4 With 'Diski Dance'

Staff Writer | Monday October 12, 2009 00:00

South African Tourism launched the 2010 Diski Dance Campaign to a global audience, in May 2009, inviting the world to join in South Africa's unique rhythm and celebrate the 2010 FIFA World Cup (tm) by doing the Diski Dance. All of this is an effort by the tourism body to excite Africans about 2010 FIFA World Cup(tm) and prepare them to give visitors coming to the continent next year, a truly African welcome.

The Diski Dance takes its inspiration from African soccer and it is the combination of football moves used by African players that makes the style of the game unique, flamboyant and a pleasure to watch.

The dance off is the culmination of Soccer Week, which kicked off in the Big Brother Revolution (BBR) House on Monday, October 5. Over the weekend, two South African Tourism Board appointed choreographers taught the housemates the full version of the different Diski Dance steps ahead of last Sunday's dance off competition.  Zakumi, the official 2010 FIFA World Cup(tm) Mascot, was on hand to select the best diski dancing housemate who would win an all-expense paid for holiday at Sun City and the majestic Magaliesberg in the North West Province inclusive of spa treatments, a hot air balloon ride, a sunset boat cruise and quad biking courtesy of the North West Parks and Tourism Board.

'South Africa won the right to stage the 2010 FIFA World Cup(tm) tournament but as we have consistently maintained, Africa is the host.

As such, we want to excite the rest of the continent about the 2010 FIFA World Cup(tm) which is now less than a year away and invite them to celebrate the victory of this event and give tourists and spectators a truly African welcome and experience,' says Phumi Dhlomo, Regional Director: Africa at South African Tourism.

'It is for this reason that the partnership with MNET and Big Brother Africa is so perfectly suited. Our attempt to unify the continent and entrench the message of welcoming tourists to the continent is being given a greater platform through this sponsorship,' he further states.

The 60-second Diski Dance TV commercial will be aired on different programmes that have popular appeal in pay-as-you-watch channels such as MNET, Africa Magic Plus, Channel O Africa, Africa Magic, MNET Series Africa.

Viewers will be invited to vote for the Diski Dance move that rocked them the most from this Sunday's dance off, and in so doing, they may win the opportunity to join the Diski Dance housemate winner on a holiday and indulge in African opulence in one of South Africa's renowned provinces, the North West.

'We want this dance to infiltrate the whole of Africa. It should be to 2010 what the Mexican wave is to football: a display of unity and celebration by people from all over the world,' concluded Dhlomo.

Keep a look out on www.southafrica.net/2010 for competition details and remember to down load the Diski Dance instructional guide that will help you perfect your dance moves.