Major players back Kast
Dumisani Ncube | Wednesday February 17, 2016 15:03
Tlatsa Lebala Music Concert, formerly known as Fill Up The Stadium, is scheduled for May at the National Stadium.
The 33-year-old rapper has so far received support and help from major players such as the Hamptons Jazz Festival, Urban Soul and Yarona FM. These stakeholders are providing support in different forms.
“I am really grateful to be getting support from local brands,” said the rapper as he explained to Showbiz how his new stakeholders would be helping him out on the Tlatsa Lebala concert. Clothing outlet Urban Soul made a public announcement last week that they will work closely with the rapper in terms of supporting his project. The statement read, “Kast that’s a bold move we applaud you. As the youth we edge you to think ‘inside the box’ as well ‘outside the box’ and know that this event will create opportunities for a lot of families. Economically it will boost a lot of people, let’s rally behind this it’s a win for all of us not one man”.
The clothing line outlet will show support by marketing the music concert, selling Tlatsa Lebala merchandise and tickets.
Urban Soul has always shown support to local brands. Recently the store signed a deal with rapper Euri who acquired an Urban Soul franchise at Rail Park mall.
Youth radio station Yarona FM has also jumped in to assist with giving the rapper radio airtime. The radio station has previously shown support to Kast by endorsing his project during the Yarona FM Music Awards (YAMAs).
“As for the Hamptons people, I am yet to meet up with them and discuss how they are going to be helping me out,” Kast said.
Hamptons Jazz Festival promoter, Debbie Smith was recently impressed by Kast’s idea after she had a conversation with him.
Smith went on to announce on her Facebook page saying, “Hamptons Promoters will be backing Kast Stallion aggressively as we do the fill up the stadium campaign straight after we finish the Hamptons Jazz Festival. We can only pray and hope that all local artists, promoters NGOs and GOs will back us on the Fill up the stadium by this local artist, our son, abuti, ankele...” (sic).
Tickets for the event are already up for sale at Computicket.