FNBB boosts FAM online workshop
Lesedi Mkhutshwa | Friday August 7, 2020 14:04
Last month, FAM won the ‘FNBB Bodiragatse Jwame, Lentswe Lame’ competition under the fine arts category.
The competition was an initiative aimed at supporting the creative arts during the COVID-19 pandemic. As a reward for winning the aforementioned competition, FNBB decided to back an online capacity building workshop organised by FAM.
The online lesson, which was live streamed on YouTube and other different social media platforms such as Facebook attracted 10 out 15 target participants. Many people continue to view some snippets of the online lesson in the social media.
The online art lesson was held under the topic; ‘Building the artist profile’ and was facilitated Lawrence Thomas who is an Art teacher by profession.
The main topic was divided into four headings. The headings focused on how artists can build their curriculum vitae (CVs), artwork statement, biographies and portfolios.
Mpho Hakim, one of the co-directors at FAM said that the main goal for hosting the workshop was to capacitate visual artists with the ability to brand themselves and their work. He added: “During the FAM exhibition last year we noticed that most of the upcoming visual artist don’t understand the art of branding themselves and packaging their work.
It is important for visual artists to understand the concept of selling themselves and their artworks to attract more consumers for their products.” Hakim further said the online art lesson also equipped the artists with skills that would enable them to be ready for the second annual FAM visual arts exhibition billed for October this year.
On a different note, Hakim explained that they were not able to reach their targeted number of participants because some of those who had expressed desire to be part of the workshop were not well versed with technology.
“Most Batswana are yet to fully embrace the idea of holding and participating in online workshops,” he said.
He indicated that they would continue sourcing out funds for projects related to empowering local visual artists to help them improve their craft.