Entrepreneur Launches Personalised SMS advertising
Ulla Setswalo | Monday June 8, 2015 18:04
As Seek.r Concepts' Operations Director, 32-year-old Moatswi aims at meeting customers’ needs by sending them personalised and requested advertisements or updates on sales, promotions and marketing.
Seek.r Concepts, which is self-funded and based in Gaborone, is a new, creative business solutions provider that offers SMS advertising.
“The love and passion I have for technology led me to realise the gap in the market for such an innovation,” he says.
Companies, retail shops and other businesses can use the innovative solution.
According to Moatswi, his business is a new age and versatile company that provides solutions to any organisation with a need for their vast and robust services.
Moatswi reveals that he started working on this business idea back in 2003 when he was employed at Mascom wireless company. He further reveals that he learnt a lot from his work at Mascom and it inspired him to open his own business.
'This is the first phase of the business and I have invested in high technology equipment, 'notes Moatswi.
Seek.r Concepts will later introduce Multimedia Messaging (MMS) and a worldwide application.
'We believe that the less time you spend managing, the more time you can spend selling. As a highly proficient company, we believe that our competence places us in a better position to offer more and greater value,' he says.
SMS messages can be used in almost every area of business and marketing departments can use the innovation to launch new products, inform customers of special promotions and conduct interactive SMS keyword competitions to build customer loyalty.
Whether a company is looking to promote new material/stock, communicating essential information or looking to incorporate time-based sales, the company says it has the capability to create the most effective solution.
Marketing Manager, Suna Mathaio notes that their company is in the industry of growing their clients' businesses.
She further says that they are busy building a database through giving out questionnaires and face-to-face interactions at shopping malls from the public so that they know which products or services people are interested in receiving real time notifications on.
'The charges for the SMS service are very affordable and anyone can come to us for help,' says Mathaio.
The creative duo is planning on doing radio interviews to let potential clients and the public know about their business. However, the most vital question that clients always ask themselves is, 'why use SMS in your business?’
Moatswi's response is that, 'the speed, convenience and cost effectiveness of SMS messaging is unrivalled by any other communication medium.'
He further says that the most important aspect of SMS messages for your business is its unique ability to reach its audience anywhere.
The benefits of using SMS messages in one's business is that there is improved customer service levels, personal and immediate communication such as time sensitive messaging.
Other services provided are updates on the status of a customer’s application, informing of customers on missing documents.
Customers can use it as an additional means by which they can contact the businesses. Seek.r Concepts is also important in businesses because they can pass on key announcements to staff on department basis.
Distributors and dealers can also have their own network that they can use to exchange information about arrival of new stock or if a product goes out of stock.
They can also communicate special promotions, prices and discounts.