beMOBILE boosts network for Khawa Dune Challenge
Staff Writer | Wednesday May 6, 2015 15:04
The sought-after lifestyle spectacle is set for the May 14-17 2015 in the Kgalagadi District.
It is a major drawcard for motorbike and cultural enthusiasts, corporates and the general public from around the country and, increasingly, the SADC region.
National Tourism officials anticipate an increase of people for this year’s Khawa Dune Challenge with more visitors from outside the district, projecting a good economic impact on the village and its environs. Usually, around this time of the year sunny skies of the village of Khawa allow visitors to experience the outdoor.
Combine that euphoric feeling with the cultural spectacle and the spectacular sand dunes! Then, take full advantage of the wide range of weekend festivities in comfort and style, exclusively using beMOBILE offerings by BTCL Sales and Marketing teams at the event.
The perfect weather, coupled with the timing of the event – over a weekend in the midst of a winter– encourages visitors to arrive earlier or stay longer, lengthening their stay to an average of three nights.
This bodes well for the tourism industry as the benefit of the event is spread to other economic sectors and often to other villages.
A homegrown flagship event such as the 2015 Khawa Dune Challenge is critical to the Botswana tourism marketing strategy as its equity is grounded within the country.
The event would not only have a direct positive economic impact in terms of visitor arrivals, there is also the undeniable benefit of the area’s natural warmth and beauty being showcased as the backdrop for promotion. With beMOBILE sponsoring the event, destination awareness is to be boosted tremendously through social media networking platforms.
Visitors will be sharing their experiences of the event and the destination whilst beaming real time selfies and footage around the country, the continent and the world.
In a nutshell, as part of our on-going commitment to delight customers as the only network in that area of Botswana, we have collaborated with Botswana Tourism Organisation to boost the beMOBILE network coupled with the provision of free Wifi if a customer purchases a beMOBILE simcard.
Definitely, Khawa stands accused of its warm welcome and beMOBILE for its offerings.
But for sure, fine weather, exceptional experiences and unparalleled line-up of exciting cultural events are amongst the many reasons Khawa continues to enjoy its reputation as the weekend holiday destination of choice for the people of Botswana.