Babolokis put out �F/Town We Go� clothing line
Pini Bothoko | Friday August 15, 2014 11:14
‘F-town We Go Hard’ is the brainchild of the two who started printing the t-shirts in 2012 and with growing demand in 2013, the brand now covers a comprehensive product range, said Dambe in an interview with Showbiz.
“As young boys, we had the same interests. We loved hip-hop music. I remember back in the day when we were we to spit hip hop lines. That is where the love came from. We then decided we should come up with a clothing line,” he said.
The Limkokwing University of Creative Technology Retail Management degree holder said that their clothing line covers not only t-shirts, but also hoodies, crewneck, sweaters, summer pants, vests, beanies, flat caps designed for up-to-date trends.
Dambe said that he and his partner, who is a Botho University College Procurement and Supply diploma holder, will be setting new trends.
He said their mission is to offer value-added products to their customers, and to accomplish this they focus on exceptional design, innovation, quality, convenience and interactive communication. He said their talents aren’t restricted to clothing as they are also musicians. They will be releasing a mix tape for their clothing line in November.
“Our brand focuses on the development of youth fashion and accessories for men and women, available at Rootical Boutique in Francistown. We are also reaching out to sales agents in potential areas in Botswana,” he said. Dambe said that looking at the demand and growth of their brand, they have decided to change the clothing brand from ‘F/town We Go Hard’ to ‘Go Hard Clothing’ to reach out to an entire market in and out of Francistown. “We are currently asking for funds from the Department of Youth to have our own Boutiques in places like Gaborone and other towns because the demand for the products is high. We sell our products at competitive prices with the help of our brand ambassadors who are hip hop artists, Apollo Diablo and Dylan ‘Dun D’,” he said.
He said that apart from the above-the-line marketing instruments such as print and out-of-home media, the relevant target groups are increasingly reached via electronic channels through radio adverts and social networks.
“We have a Facebook page where our target audience can share their opinions, place orders, share pictures of the brand, and we are able to communicate with new markets on our new product listings as well as promotions,” said Dambe.