Saleshando seeks language diversity in state media

Gothataone Moeng | Monday July 7, 2014 06:59

 

He presented a motion in Parliament on Friday seeking a resolution that the two stations should make the necessary arrangements to broadcast news in other languages as part of affirmative action with effect from January 2015.  The two stations currently broadcast news in English, the official language, and Setswana, the national language.

Saleshando argued on Friday that broadcasting in other indigenous languages would be a positive step towards giving citizens information in their own language which would enhance unity and motivate citizens to participate meaningfully in the development of the country. 

“Citizens easily identify with broadcasting that reflects their own culture and heritage.  National broadcasters play an important role of reaching out to the communities and creating a conducive environment in which true unity can be achieved,” he said.

He said BTV and RB are national broadcasters in a multi-lingual society and should provide programmes that promote the development of cultures, languages and identity. 

“Giving pre-eminence over any of them distorts the principles of invisibility and interdependence,” he said.

He said national broadcasters are obliged to promote alternative views for the purpose of enabling and encouraging debate that is critical for the functioning of democracy. He said marginalised groups must have access to information as part of affirmative information.

He acknowledged that broadcasting in many languages in an equitable manner on a single television channel may be a challenge. “However, there is need to acknowledge that the diversity that exists in Botswana must be embraced, appreciated and celebrated,” he stated.