Brand Botswana boosts local riders

Boitumelo Khutsafalo | Thursday June 26, 2014 13:19

The sponsorship entails fuelling and general service of bikes and cars, fitting new tyres, paying registration fees and provision of refreshments during the grueling two-day race that takes place this Saturday and Sunday. Scoot and Full Taps are some of the local teams that Batswana will be pinning their hopes on when the annual race gets underway on Saturday.

“This sponsorship is a celebration of Botswana’s impressive record in hosting this premier event that has contributed greatly to our tourism sector and overall international image. Getting behind that wheel is no small feat so we have the utmost respect for our drivers for being brave. We trust the rest of Batswana will join us in cheering them on and welcoming them as they cross the finish line,” Brand Botswana executive director, Esther Norris said yesterday.

She said the country has demonstrated its ability to hold a prestigious event that rivals the famous Dakar Rally. “The support provided by Brand Botswana gives extra boost to the local drivers who are already far in their stride to stand amongst some of the greatest drivers internationally,” she said. She added that Brand Botswana has demonstrated commitment in positioning Botswana as a destination of choice. She said  this is the second time they sponsor a local team at the Desert Race.