Ramco videos give buyer good value for money

EPHRAIM KEORENG
Staff Writer | Thursday January 29, 2009 00:00

Unlike other musical videos, which concentrate on showing artists singing and dancing, he delves deeper and gives the viewers entertaining scenes that make the buyer feel they are getting good value for their money.

'When I write a script I listen to the song and imagine what people would love to see in the video. People are tired of always seeing the same thing on video - artists dancing in traditional dance attire. At Ramco records we also want to develop our artists to become actors, especially if they have good acting skills,' he said.

He gives an example of his latest artist Marks Ofentse alias Kganka, who many people say is gifted in acting than singing,' he said.

Kganka had his debut Ee! Ke A Rumolana attracting varying reviews from the media. Some praised him for his poignant use of language, whilst others faulted him for his peculiar kind of 'singing', which they dismissed as mere blabbering and went on to say he is nothing close to a singer. But curiously, Kganka continues to play both on television and radio and if talk by Ramco is anything to go by, he is selling like hot cakes. He says that is why he decided to produce the Kganka DVD - to prove that 'Kganka is an extraordinary artist who has a story to tell to the society. He speaks about issues that affect people as they go about their daily lives. The lies told by politicians promising to do this and that once they are voted into power and other things are what we see happening in our society,' he said.

In the first song, Ee! Ke A Rumolana, he spends the 40-minute film dramatising the controversial song. It starts with a scene at the Gabane Kgotla where Kganka, who is in a wheelchair and a neck support, says he has been hit by a gas delivery van. The song gives an expose into reckless driving as a cause of road accidents and the pressure that gas delivery drivers are under as they have to deliver on time lest they are reprimanded by their bosses. The poor souls, who in most cases are young inexperienced drivers end up driving at high speed, whilst carrying such a heavy and dangerous load, endangering the lives of other road users. This kind of video should go a long way in sending a clear message about road accidents in Botswana.