Safari Destinations celebrates 20 years of impact
staff writer | Wednesday November 11, 2026 12:00
For tourism, destination management companies are professional services agencies with local knowledge, expertise and resources, working in the design and implementation of events, activities, tours, transportation and programme logistics.
To mark its 20th anniversary on 13 November, Safari Destinations will bring the tourism industry to Maun, with 61 international agents expected to attend, alongside approximately 250 regional tourism partners. Environment and Tourism minister, Wynter Mmolotsi, is expected to address guests at the event.
“Many of the international agents will experience Botswana on hosted educational trips to deepen their connection with the destination before gathering in Maun for a structured mini trade show and anniversary celebration,” officials said in a statement.
Alongside the tourism programme, the anniversary will create visibility and opportunity for Botswana’s wider tourism economy. The Marketplace - Made in Botswana will showcase local entrepreneurs and locally made products alongside the Positive Procurement Challenge, while the This Is Botswana - Art Exhibition will feature the work of 20 Botswana artists.
The anniversary will also raise funds for Bana Ba Letsatsi, including support for its dormitory project.
Officials said the development of citizen talent has been fundamental to the company’s growth over the years.
“Team members have progressed from junior and administrative positions into supervisory, specialist and leadership roles, supported by coaching, in-house training, destination education and professional Development,” officials said.
The company said looking ahead, Citizen Economic Empowerment would become an increasingly important part of its commitment to Botswana.
Safari Destinations intends to use its position in the tourism value chain to create greater opportunities for Botswana-owned businesses, support positive procurement, build capability and market access, and keep more tourism value in Botswana.