AP launches drive to boost visibility
Tsaone Basimanebotlhe | Monday June 8, 2026 06:00
The membership campaign forms part of the party’s broader strategy to consolidate its presence ahead of future political activities while revitalising structures that have become dormant over time. Speaking in an interview, AP deputy secretary-general Phemelo Kedumele said the initiative is intended not only to recruit new members but also to assess the state of the party’s structures across the country.
According to Kedumele, the AP currently has structures in all 61 constituencies. However, he acknowledged that some of them are no longer functioning effectively, making the membership drive a critical exercise for the party. He said that in each ward, they are targeting 500 members, but it depends on how big the ward is.
“We have structures in all 61 constituencies, but the challenge is that some may not be fully functional. Through this membership drive, we will be able to determine which structures are active and which are not. It will help us revive dormant structures and strengthen those that are already operational,” he said.
Furthermore, Kedumele stressed that attracting new members remains essential for the party’s growth and long-term sustainability. He noted that expanding the membership base would not only strengthen the AP but also contribute to the growth of the Umbrella for Democratic Change (UDC), of which the party is an affiliate. “The more AP grows, the more the UDC grows. There is simply no way the UDC can become stronger if its affiliate parties remain weak,” he said. Consequently, he argued that strengthening the AP should be viewed as a broader investment in the coalition’s future. He maintained that a strong affiliate network is necessary for the UDC to maintain its influence and compete effectively on the national political stage.
Kedumele further stated that the membership drive would help ensure that the AP remains relevant within the UDC. He explained that a stronger membership base would give the party greater influence in coalition discussions and decision-making processes. “It is important for us to remain relevant within the UDC. A stronger and more organised AP places us in a better position to contribute meaningfully and to bargain effectively within the coalition,” he said.
Meanwhile, the launch of the membership campaign comes at a time when political parties are increasingly focusing on grassroots mobilisation and organisational renewal. Kedumele further said they will also teach members about AP’s beliefs, culture, and ideology. He said organisational culture helps members to understand the party better and its operation.
For the AP, the exercise is expected to provide a clearer picture of its footprint across the country while laying the foundation for future growth. As the campaign gathers momentum, party leaders hope it will breathe new life into constituency structures, attract fresh members, and ultimately strengthen the AP’s standing both within the UDC coalition and the wider political landscape.