Business

Orange Money, Taxi Association partner to digitise public transportation

Orange Botswana. PIC MORERI SEJAKGOMO
 
Orange Botswana. PIC MORERI SEJAKGOMO

The partnership will see large-scale branding of taxis and combis across the country, alongside the onboarding of public transport operators onto Orange Money DuelaEasy merchant accounts. The dual approach is designed to formalise and modernise payment systems within the transport ecosystem, while creating new revenue streams for operators. At the centre of the initiative is DuelaEasy, which is Orange Money’s digital payment solution. It allows customers to pay directly from their Orange Money accounts using their mobile phones. The service will now be accepted across participating taxis and combis.

Orange Money CEO, Seabelo Pilane, noted that the partnership represents a deliberate effort to embed digital financial services into everyday transactions. “This partnership with the Taxi Association is a deliberate step toward transforming how commuters and transport operators handle payments during their daily journeys. Public transport is a key touchpoint, and by enabling DuelaEasy payments in taxis and combis, we are making digital payments more accessible, practical, and relevant,” he said. Pilane added that the initiative is not only about convenience, but also about building a more inclusive and transparent financial ecosystem. “We are bringing taxi operators into the formal digital economy by onboarding them onto merchant accounts. This empowers them with improved financial management tools, enhanced security, and access to a broader suite of financial services,” he said.

As part of its commitment to supporting and empowering operators, Orange Money has introduced an incentive programme to encourage taxi and combi drivers to assist customers who choose to pay using Orange Money. “We understand that behaviour change requires tangible value. These incentives are designed to directly benefit operators while encouraging the adoption of digital payments. Over time, this will help build a sustainable ecosystem where both commuters and transport providers benefit,” Pilane said. For commuters, the value proposition is anchored in convenience, speed, and safety.

DuelaEasy eliminates the need for physical cash, reduces friction during peak travel periods, and enhances personal security by minimising cash handling and enabling direct transactions via mobile phones. The nationwide rollout is expected to significantly expand DuelaEasy’s footprint, positioning Orange Money as a key player in Botswana’s digital payments landscape, while reinforcing its commitment to innovation in everyday financial services. The Taxi Association has endorsed and is supporting the rollout, ensuring alignment with operators and facilitating smooth implementation across regions.