Natural diamonds dazzle Hollywood at Oscars
Staff Writer | Tuesday March 24, 2026 14:56
Several celebrities wore the Desert Diamonds “beacon” of jewellery collection launched by De Beers. A beacon is a jewellery concept that enables various industry players to participate in a category marketing initiative.
Desert Diamond was De Beers first beacon in more than a decade and represents a return to strong industry-wide marketing.
The uptake by celebrities at the Academy Awards, commonly known as the Oscars, confirmed Desert Diamonds as the standout diamond trend of the season, De Beers officials said.
“Multi-award winning actress, Rose Byrne wore the most important diamond high jewellery of the year in a sculptural torque necklace featuring a 22.58 carat fancy yellow-brown pear-shaped Desert diamond, and an Arizona Blue ceramic and 18k rose gold ring centering a 16.54 Ashoka-cut diamond sourced from Botswana, both one-of-a-kind pieces by legendary design house TAFFIN,” officials said.
Actress Chase Infiniti wore the ‘Summer’ Choker Necklace from De Beers London’s Metamorphosis 2023 Couture Collection, featuring a fancy intense yellow cushion diamond at its center, Drops of Light fancy vivid yellow pear-shaped diamond jacket earrings and Aura fancy yellow cushion-cut Diamond Line Bracelet all by De Beers London.
Actress and model, Barbie Ferreira wore the Arpeggia Three Line Diamond Necklace with varying shades of sunlit white and yellow diamonds and Talisman Chandelier Diamond Earrings featuring yellow rough diamonds and white polished diamonds, both from De Beers London.
Other celebrities to dazzle in natural diamonds included Kylie Jenner, Elle Fanning, Jessie Buckley, Keltie Knight, Kate Hudson and others.
De Beers officials noted that brooches made a confident return to the red carpet, emerging as one of the evening’s most expressive accessories. Hudson Williams, among the first actors to arrive, helped set the tone in a sparkling brooch by BVLGARI. Jeremy Pope embraced the trend with multiple brooches by Anabela Chan Jewelry, while Damson Idris wore a custom piece from his own brand, DIDRIS.
“The styling momentum of sparkling diamonds against black tie continued across the carpet, with Fortune Feimster, Milo Manheim, Kumail Nanjiani, Joe Alwyn, Kieran Culkin, Wagner Moura, and Raphael Saadiq all incorporating brooches into their looks.
“Channing Tatum and Shaboozey also participated in the diamond brooch trend, with Shaboozey notably wearing two brooches, including one styled as a neck closure, highlighting the accessory’s renewed versatility and modern appeal.”
Natural diamonds are seeing a recovery in demand, particularly at the higher end of the spectrum with bigger sized stones and pieces, due to from the flattening out of prices at the lower end of the scale by synthetics.
De Beers, Botswana and other producers are leading an industry-wide push to boost marketing initiatives for natural diamonds, appealing to the developmental good, inimitable and enduring value and beauty of natural diamonds, over the ephemeral, costume jewellery appeal of synthetics.