World Relays organisers should have separate pricing for locals
Mqondisi Dube | Wednesday February 11, 2026 10:49
It will be the first time this prestigious global event is staged in Africa, placing Botswana firmly on the world athletics map and creating an opportunity to showcase its capacity to organise truly global tournaments. As preparations gather pace, one important issue that deserves serious consideration is ticket pricing, specifically the need for organisers to introduce a two-tier ticketing system that recognises the different economic realities of local fans and international visitors. The recent announcement of a one-size fits all approach, does not augur well for an athletics fan in Old Naledi, who will have to fork out the same amount as a middle to upper income earner in California. Granted, hosting an event of this magnitude comes with significant costs. Hosting logistics all require substantial investment and naturally, organisers are under pressure to generate strong ticket revenue.
International visitors are generally accustomed to paying premium prices for major sporting events. For many tourists, especially those travelling from Europe, North America or Asia, ticket prices are a relatively small part of the overall cost of flights and accommodation, making higher rates both acceptable and expected.
The challenge arises when those same international prices are applied to local supporters like what the Moses Bantsi-led committee did last week. Botswana’s athletics success has been built on strong domestic support, with Batswana taking pride in their athletes’ achievements on the world stage.
They would definitely want to be part of the history at the National Stadium between May 2 and 3. But there is a sobering reality. Average local incomes do not match those of typical international spectators.
If ticket prices are set at levels designed primarily for foreign markets, many locals may simply be unable to attend. This risks turning a historic home event into an exclusive experience enjoyed mainly by visitors, which would undermine the contribution of the local fan.
A two-tier ticketing system offers a practical and fair solution. By providing discounted rates for citizens and residents, organisers can ensure that the National Stadium is filled with passionate local supporters who create the vibrant atmosphere that defines great sporting events.
At the same time, higher-priced tickets for international visitors, corporate guests and hospitality packages can generate the revenue needed to support the event’s financial sustainability. This approach recognises differences in purchasing power without diminishing the value of the spectacle.
Other than your local fan affording to purchase a ticket, inclusive pricing has long-term benefits. Allowing schoolchildren, families and young athletes to witness world-class competition can inspire the next generation.
A packed stadium with enthusiastic local fans also enhances television images broadcast around the world, reinforcing Botswana’s reputation as a welcoming and lively host nation. That atmosphere is not easily bought, but it is crucial to the overall success of the relays.
Ultimately, the 2026 World Athletics Relays should be a shared national moment, not just a commercial exercise. A well-designed two-tier ticketing system balances revenue generation with social responsibility, ensuring that Batswana are not priced out of their own historic event.
By getting ticketing right, Botswana can deliver an event that is financially sound, proudly local but truly world-class. This is food for thought for Bantsi and his committee unless World Athletics is rigid on such arrangements.