GC Mayor hosts US actors to promote local tourism.
Brilliant Manje | Wednesday January 14, 2026 06:00
The encounter focused on opportunities to market Botswana's rich tourism, agriculture, and unique products to global audiences in the United States.
Johnson, who has prior ties to the country, noted it had been years since his last visit. He seized the moment to advocate for collaborative efforts between locals and international figures such as himself. During the discussion, Johnson highlighted Botswana's vast potential to captivate the world.
He expressed a fascination with the nation's wildlife, particularly the large population of elephants, which he described as mesmerising, and the abundant minerals that intrigue many Black Americans eager to explore African heritage sites. 'There's so much Botswana has to offer,' Johnson stated, emphasising the need to raise awareness about the treasures.
He also praised the country's agriculture, zeroing in on its world-renowned honey, a product unmatched elsewhere which does not go bad for long periods and is highly sought after in American households where it features in daily diets. Johnson urged Batswana to harness social media's power for effortless global marketing. Social media platforms can be of benefit to Batswana if used well, he argued, providing a direct line to international consumers, enabling the packaging and export of not just honey and minerals but also vibrant culture and cuisine.
This digital strategy, he believes positions Botswana advantageously in competitive markets. To amplify reach, Johnson suggested leveraging homegrown stars such as Olympic sprints whose gold medals elevated national pride. Their fame, he noted, offers a ready platform to sell Botswana's assets from wildlife safaris to agricultural exports making promotion more effective and relatable.
Johnson also stated his interest in collaborating with local artists and exploring the entertainment industry. Motlaleng engaged actively, signaling council support for such initiatives amid ongoing efforts to boost local economies.
Furthermore, the meeting emphasised growing interest in public-private partnerships to position Botswana as a prime destination. As Johnson plans to tour key sites during his stay, this visit could spark tangible projects, blending Hollywood appeal with Botswana's authentic offerings to foster economic growth and cultural exchange.