PlatinumShield unveils innovative funeral plan
Staff Writer | Wednesday November 12, 2025 06:00
The new product, PlatinumShield Tombstone Cover, offers memorial tributes valued between P10, 000 and P50, 000, ensuring that financial constraints never stand in the way of proper remembrance. The product, underwritten by WestLife Insurance Botswana, is tailored for all segments of society from corporate professionals to the unbanked, the cover reflects Botswana’s deeply rooted multi-generational family structures. The plan extends coverage to spouses, extended family members, parents, and parents-in-law, offering transparent benefits and flexible entry requirements. Principal members and spouses can join between the ages of 18 and 70, while children are covered up to 21 years, and extended family and parents can be included up to 85 years. In the event of a valid death claim, beneficiaries receive a once-off payout for tombstone procurement and installation.
WestLife Insurance Botswana CEO, Kgomotso Ratlhaga, described the product as insurance with purpose, highlighting its role in preserving dignity during times of grief. “This is insurance that recognises the sacred responsibility we bear in protecting what matters most,” she said at the launch of the new product. “Too many families face financial burdens when providing dignified memorials during already difficult times. The PlatinumShield Tombstone Cover addresses this gap with a concrete, accessible and affordable solution.” PlatinumShield CEO, Keenetswe Tshomane, echoed this sentiment, emphasizing the emotional and cultural significance of memorialisation.
“We recognise that a tombstone is far more than stone. It is an enduring symbol of love, respect and remembrance,” she noted. “Through this product, we provide families with the means to create lasting tributes that celebrate the lives and legacies of those they have cherished.” Tshomane added that the inspiration behind the product came from observing the struggles of families striving to honour their loved ones amid financial hardship. “We wanted to bring relief and compassion to life’s most sensitive moments,” she said. “By removing financial barriers to dignified memorialisation, families can now focus on preserving memory and celebrating legacy.” The PlatinumShield Tombstone Cover marks a significant step in Botswana’s insurance innovation landscape, promoting financial inclusion while helping communities preserve one of their most meaningful traditions honouring the departed with dignity.