Policies on paper don’t pay- creatives
Lucy Kgweetsi | Monday October 20, 2025 06:00
The first-ever Entrepreneurship and Creatives Day, hosted by the Botswana Investment and Trade Centre (BITC) at Global Expo Botswana 2025, highlighted government plans to formalise the industry and position it as a driver of growth and youth employment.
Minister of Sport and Arts, Jacob Kelebeng, outlined key measures to professionalise the sector. He confirmed that the Cinematography Bill is nearly completed and that an Entertainment Bill is under consideration.
Both pieces of legislation aim to regulate the film, music, and entertainment sectors, strengthen intellectual property protections, and create avenues for local content monetisation.
“We are building a system where creativity pays and creates opportunities. The creative economy can no longer exist on the sidelines', aid.
Kelebeng also highlighted ongoing government efforts to collaborate with global digital platforms such as Google, Meta, and TikTok, enabling local artists to monetise content while investments in infrastructure, including studios, theatres, and community arts hubs, continue.
Panel discussions under the theme “The Creative Economy Reimagined” explored practical ways to harness creative talent for economic development. Topics ranged from access to funding and mentorship to market reach and intellectual property protection. Sentiments in the room reflected both hope and frustration.
Many creatives expressed optimism about the new bills and government support, but highlighted years of limited recognition and lack of practical opportunities. Delegates emphasised the need to translate talent into sustainable income.
“We don’t want applause, we want opportunities,” said one participant, capturing the mood in the room. BITC Board Member Modisa Kebonyemodisa said the event was designed to highlight the creative sector as a key contributor to Botswana’s economic strategy.
“The creative industry drives innovation, employment, and cultural identity. It deserves the same attention as other industries.” Kebonyemodisa said.
Meanwhile, Minister of Finance, Ndaba Gaolathe, participated in a discussion on the role of creativity and innovation in economic growth. He stressed the importance of equipping young creatives with the tools to transform ideas into viable businesses.
The forum also flagged challenges, including the loss of value when local content is hosted on foreign platforms, and the need for systems that ensure creatives can monetise their work domestically.
The Entrepreneurship and Creatives Day demonstrated that Botswana’s creative sector is no longer content with recognition alone. The conversation now centres on real opportunities, infrastructure, and legislative support that allow artists to convert talent into economic impact, signalling a shift in how the industry is viewed and valued nationally.