BITC to illuminate creative sector’s potential at Global Expo
Staff Writer | Monday September 29, 2025 06:00
For the inaugural edition, the spotlight will firmly rest on Botswana’s creative sector, an industry that has long contributed significantly to the economy yet has often been overlooked as a key driver of growth, employment, and innovation.
BITC Director -Brand Management, Thuso Palai, underscored that the creative sector holds untapped potential to diversify the economy, noting its critical role in shaping and supporting industries such as advertising, design, fashion, film, publishing, and digital media.
“The sector has great potential to play an even bigger role and contribute more to the country’s economy,” they said, highlighting its ability to create employment opportunities, particularly for the youth.
The Entrepreneurship and Creatives Day will be headlined by the Minister of Sport and Arts, Jacob Kelebeng. Programming for the day will feature high-level workshops dedicated to music and live performance, film and content creation, as well as fashion and beauty.
Some of Botswana’s leading creative figures will take part in the event, including Thato ‘Scar’ Matlhabaphiri, Seabelo Modibe, Mothusi Lesolle, Samantha Mogwe, James Gaboiphiwe, DJ Ngwazi, Emmanuel Kayenda, Earnest Seakgosing, Lesedi Mphotho, Thabiso Dibeela, and Carol Keosedile. They will be joined by key institutions and stakeholders such as the Ministry of Sport and Arts, the National Arts Council Botswana (NACB), CIPA, COSBOTS, BEPA, BOMU, the Botswana Film Association, and Business Botswana.
He said the day will serve as a platform to elevate the creative industry by unpacking its challenges, exploring opportunities, and identifying practical interventions to enable growth.
Through meaningful dialogue and collaboration between creatives, policymakers, and industry facilitators, Palai said the event seeks to establish a more supportive environment for the sector to thrive.
By shining a spotlight on Botswana’s creative economy, BITC aims to reaffirm its importance not only as a cultural asset but also as a powerful economic engine capable of driving innovation, job creation, and global competitiveness.