Kesitilwe scoops continental appointment
Staff Writer | Wednesday September 10, 2025 13:54
A statement from the AIA said Kesitilwe’s appointment came after a rigorous selection process.
The Alliance – founded by betPawa, Betway, 888Africa and Sportybet – was established to promote a responsible, well-regulated online betting and gaming industry across Africa. Its mission is to advance fair competition, consumer protection, and sustainable regulatory and tax frameworks that support both growth and responsibility.
“I am deeply honoured to be appointed as the AIA’s first CEO,” said Kesitilwe in a statement. “I look forward to working with regulators and policymakers to build a vibrant, sustainable & competitive industry that upholds the highest standards of responsible gambling and consumer protection.”
AIA board members welcomed Kesitilwe’s appointment.
“Peter’s strong regulatory background and leadership experience bring immediate credibility to the AIA. We are excited to work with him to help shape a responsible industry across the continent,” Anthony Prissman, Betway Africa’s head of new markets.
Jai Mahtani, co-founder of Sportybet said the AIA was created to support balanced regulation and raise standards for responsible gambling.
“Peter’s leadership marks the beginning of this journey,” he said.
The AIA said it aims to be the voice of the online gaming industry in Africa, fostering collaboration between operators, regulators, and governments to create a transparent, responsible, and commercially sustainable sector.