Botswana designers, revellers make bold statement at Durban July
Lucy Kgweetsi | Wednesday July 9, 2025 16:29
Among the crowd, Botswana nationals stood out for their
creative interpretations and strong presence on and off the runway.
Attendees from Botswana began arriving as early as Thursday, with designers, stylists, and racegoers
preparing to showcase the country's design identity. Leteisi, beadwork, and natural textures were reimagined
into structured gowns, tailored suits, and accessories inspired by Tswana heritage.
Fashion designer Tlholego Lekoba, who dressed several attendees, said the event offers an important regional
visibility. 'Botswana's culture has something unique to say on this platform. We are not here to mimic-we are here to show how tradition and innovation meet in our own way,' she said.
Racegoers dressed in garments influenced by desert landscapes, cattle post architecture, and modern
Pan-African styling. A group from Molepolole wore matching garments made from hand-dyed cotton in earth
tones and blues, accented with traditional bead patterns. Their designs drew attention from both media photographers and fellow attendees.
Though the event is centred on thoroughbred horse racing, fashion remained a parallel attraction. From VIP marquees to general access zones, all areas of Greyville Racecourse became platforms for self-expression.
Fashion, music, and cultural representation played equal roles in setting the tone of the day.
Batswana creatives were also active behind the scenes. Stylists, makeup artists, and small business vendors
contributed to the event economy. Several Botswana-based photographers and digital content creators used the
event to network and showcase their portfolios.
Kgomotso, attending the July for the first time from Letlhakane, said she felt encouraged to participate
again. 'I saw people taking pride in who they are. I saw our culture being celebrated here-not just from South
Africa but the region. It motivated me,' she said.
Beyond fashion, the Durban July stimulates the local economy with a noticeable uptick in business for
hospitality and creative services. Airbnb bookings, makeup appointments, and clothing alterations saw a spike
in demand, with many entrepreneurs reporting full bookings in the lead-up to race day.
Vendors and informal traders also benefited.
On the perimeter of the racecourse, Botswana-made leather
goods, hand fans, and accessories were among the items attracting cross-border sales.
The races proceeded alongside the visual spectacle, with betting booths and tote boards drawing consistent foot traffic throughout the afternoon. Excitement peaked during the main event, but for many, the
day's highlight remained in the crowd itself.
As the event transitioned into evening concerts and afterparties across Durban, many Batswana attendees
joined celebrations at rooftop venues and beachfront lounges. Tswana music was heard alongside amapiano and gqom, further emphasizing the cultural blend the event promotes.
While the Durban July is held in South Africa, its growing reach makes it a regional cultural landmark. The
presence of Batswana designers and participants in 2025 further demonstrated the event's role in fostering Southern African identity and artistic exchange.
Planning for next year's edition is already underway, and early feedback suggests that Botswana's creative
sector intends to return in greater numbers. As the Durban July continues to expand its influence, regional
participation is expected to remain a core part of its cultural and economic impact