Beauty With A Purpose.........and Butt
Thulaganyo Jankey | Thursday June 5, 2025 12:08
It is a contest where elegance meets diplomacy, and contestants answer life’s toughest questions like, ‘What would you do to achieve world peace?’ They introduced a Beauty with a Purpose component—where contestants go from runway queens to charitable warriors overnight. It’s the magical moment when glitter meets goodwill, and every tiara-wearing contestant suddenly transforms into a passionate advocate for solving world problems. It’s the classic moment where every contestant seems to want to save all the children, cure all the diseases, fight all malaria-causing mosquitoes and bring everlasting harmony to Earth—by, naturally, smiling more.
And probably still managing to get that selfie in! Because of the Beauty With A Purpose dimension it is no longer enough to have perfect cheekbones—you also need to be personally solving world hunger, rescuing orphans and possibly defusing a bomb, all while in heels. It’s like the universe said: ‘Sure, you’re stunning... but what’s your 5-year humanitarian plan?’ Isn’t it interesting how, for one glorious evening, beauty queens become part-time diplomats, passionately tackling issues like climate change, education, or healthcare—while still somehow keeping their lipstick flawless. Nothing says ‘I care about global issues’ quite like delivering a heartfelt speech while standing in a dress that costs more than your monthly rent. Of course, the real challenge isn’t the charity work—it’s convincing the judges that your passion for change is slightly more intense than your competitors'. Because let’s be honest—every contestant truly believes they are the most dedicated to making the world a better place. And hey, they just might be! But also... they’d really like that crown. But what happened this weekend? We put our best food forward. They don’t come any fairer than Anicia and the judges had the spherical things to only give a her a Top 10 Africa position, top 40 overall. We are not used to that. As the winning contestant started waving like royalty while our representative gracefully exited, smiling through the pain. I said to myself, “It’s not about winning, it’s about inspiring the world.” But deep down... I knew the world just missed out on its greatest Miss World. In the post-loss analysis, the whole country became certified experts in ‘what should have happened’ and confidently declared, ‘If only they had seen her true potential.’
The national reaction when things don’t go so well in such beauty contests is to take to social media and trash the tournament organisers, the venue, the stage, the beauty with a purpose dimension and anything remotely related to the Miss World contest – no matter how peripheral it may be. There was even an outlandish suggestion to organize our own contest in Africa where the size of the butt would put a contestant in pole position to win the contest – enough of these emaciated faces which is basically a Euro standard. According to this crazy-head we have reached an age where the butt should become a strategic asset in determining global beauty. Forget talent or philanthropic projects—let’s get straight to the rear of the matter! (For comments, feedback and insults email inkspills1969@gmail.com) Thulaganyo Jankey is a Rapporteur and training consultant who runs his own training consultancy that provides training in BQA- accredited courses. His other services include registering consultancies with BQA and developing training courses. Contact him on 74447920 or email ultimaxtraining@gmail.com