The Laser Beautique expands footprint to Botswana
Larona Makhaiza | Tuesday May 27, 2025 15:01
The move marks a significant milestone in the brand’s regional growth, as it launches services in partnership with a local pharmacy chain, Alternative Health.
Founded in 2009, The Laser Beautique has long been recognised for pioneering pain-free laser technology effective on all skin types and tones.
Now, Botswana joins South Africa in accessing the brand’s high-quality aesthetic treatments, including cutting-edge technologies such as CooLifting and Scientific SkincareGrobe.
The Botswana location is one of three new franchises launched by the company as part of its latest expansion campaign.
According to The Laser Beautique’s Head of Franchising, Cecilia Grobler, the strategic partnership not only brings world class services to new markets but also signals the brand’s commitment to growth.
“The third and most groundbreaking opening will be in Botswana as part of roll out plan within a chain of pharmacies. This shows Laser Beautique’s commitment to expand to Sub-Saharan Africa’s growing demand for quality aesthetic care,” Grobler said.
The Laser Beautique founder also said that the facility will serve as one stop centre for all its clientele as the establishment will offer array of services.
“The Botswana branch will integrate seamlessly into the Alternative Health pharmacies, offering clients access to innovative skincare treatments in a trusted and accessible environment,” she said.
Additionally, Grobler said the Laser Beautique is here to bring changes and solutions to Batswana who for the longest time been battling with skin issues for a while.
“The move is expected to unlock new opportunities for local clientele, providing them with safe, effective, and convenient skincare solutions previously unavailable in the region,” she said.
She elaborated that expanding into Botswana will not only be centred in the capital of the country but will be opened in more places in future.
“The first Laser Beautique that is set to be opened in Gaborone, Botswana is the first of handful that will be opening as the time goes,” she said.
Grobler highlighted that the Laser Beautique is incessantly expanding with other two already opened in South Africa: one in Gallo Manor, led by seasoned beauty professional Nicole Tozzi, and another in Northcliff, driven by passionate newcomer Helen Coconas.
It does not end there as Grobler indicated that two new beautiques are set to be opened in SA.
“We will be opening a franchise in Middldburgh and Nelspruit in June which speaks to our growth as the Laser Beautique, “ she said.
In closing, Grobler said the Laser Beautique is more than just a solution as it is even more safe, uses technology safe for human skin.