Zaron Cosmetics sets up in Botswana

Nnasaretha Kgamanyane | Tuesday February 25, 2025 14:24

The Zaron Cosmetics and Aesthetic and Beauty Industry Council Botswana (ABICOB) had a collaboration brunch hosted by Miss Botswana at Protea Masa Hotel on Saturday. When addressing the attendants, Zaron Cosmetics business development manager, Amen Ajayi said she was very excited that their beauty products are finally going to be sold in Botswana.

She encouraged cosmetics lovers to enjoy the products as they are made for women of colour. Ayayi also said the products are ideal for different skin types. 'Zaron is the fastest growing cosmetics brand made by a woman of colour for a woman of colour. The brand was conceived in Leeds, United Kingdom, in 2010 and launched in Lagos, Nigeria in 2011. Since then, the Zaron brand expanded from Nigeria to 16 other countries such as UK, Kenya, United States of America, Ghana, Burkina Faso, Zimbabwe, Zambia, Sierra Leone, Ivory Coast, Cameroon, Republic of Benin, South Africa, Namibia, Togo and Gambia. In line with our vision to be the leading lifestyle brand of choice for all the people, we aspire to contribute to improving the quality of lives of people by developing and distributing high quality and affordable lifestyle products that enhance confidence and inner peace,' she said.

Ajayi further stated that their products are unique because they are made for women of colour, of premium quality at affordable prices, non comodogenic, hypo allergenic, meet specific needs like skin tones and undertones, suitable for different climate conditions, lightweight formulas for a flawless natural finish, highly pigmented, suitable for all skin types and were also cruelty free. She added that their target market included cosmetics users aged between 18 and 60 who earn medium to high income and are also beauty enthusiasts. They have a variety of make-up products such as a brown skin foundation that is said to have a luxurious and silky smooth buildeable formula, which gives a soft matte skin-like finish, non-oxidizing and humidity resistant, transfer proof with a medium to full coverage. She said it was available in 13 shades.



Zaron also has Brownish powder in 11 shades and is said to give users a velvet finish while it also has other qualities. They also have a healthy glow foundation that can be worn all day, controls oil and also gives flawless natural finish while they also have a veil highlight or setting powder that is a light weight sheer powder. Their other facial products include chisel'd face palette that consists of cream highlighter, cream contour, highlight powder, contour powder, bronze powder and blush powder; maxi blend powder, mattifying powder; oil blocking mattifier; liquid concealer or highlight ; 5 in 1 Facelift Concealer and cheeky liquid blush. They also have a variety of eyes and lip products made for different preferences. Their accessories differ from a variety of brushes, wipes, beauty blenders, sharpeners and more. Ajayi also pointed out that their cosmetic brand also has skin care products suitable for giving radiant and glowing skin such as vitamin C face creams, vitamin C brightening and moisturising body lotions, ultra moisturising body lotions and also face and body block SPF 50+ lotions, which she recommended for everyone to use daily.

She also said they have a variety of skin toners, body washes, creams, serums and face washes. They also have beauty and body products for men. 'Zaron is founded by our CEO, Oke Moduewesi, the visionary who steered Zaron into becoming one of Africa's robust and swiftly growing cosmetic brands. She priorities consumer needs, quality products at affordable prices and contributes to Nigeria's socio-economic development. Before diving into business, Oke excelled as a profitable Brands Manager at Zenith Bank International but resigned in 2009 to pursue business education and fulfill her desire to become a business owner. With an MBA from university of Leeds, UK, her diverse background shaped her into a conscientious and resilient leader,' she pointed out. For his part, ABICOB CEO, Christopher Batsalelwang said their organisation is aimed at bringing together the local cosmetic industry and indigenous products made with indigenous plants grown from the country.

He added that they also intended to bring in products from Africa to Botswana. He also said their vision is to see Botswana become a significant player in the international cosmetic industry. He expressed his gratitude towards Zaron brand for taking their time to come and share their story with locals and said he was looking forward to bringing in more international cosmetic brands whilst also exporting local ones. He said he wanted his organisation to be a game changer for local cosmetic industry as it has a lot to offer and ensure both clients and retailers satisfaction. According to Miss Botswana director, Benjamin Raletsatsi, cosmetics and beauty professions were never taken seriously as many people thought it was an industry for people that did not do well academically. He therefore pointed out that as a beauty pageant organization, they are passionate about beauty and fashion as they align with their vision.

He said they found the need to invite Zaron Cosmetic to the country to not only sell their products here but also share their experience and inspire aspiring and established local cosmetic brands. He added that the cosmetic industry is worth more than eight billion of dollars.