Why corporates should tune into local podcasts

Dumisani Ncube | Monday July 10, 2023 06:00

With the rise of podcasts as a popular medium for entertainment and education, corporates are beginning to recognise the potential of this platform to engage their audience and enhance their brand perception.

By producing their own corporate content podcasts and partnering with local podcasts, companies can tap into the loyal and engaged listenership of these podcasts and expand their reach to new audiences.

In Botswana, where there is a growing number of local podcasts covering various topics and industries, companies have an opportunity to align with these podcasts and contribute to the growth and development of the local podcasting industry.

For example, international podcasts such as 'How I Built This' from NPR and 'Masters of Scale' hosted by Reid Hoffman have shown the value of featuring successful entrepreneurs and business leaders in their podcasts.

By showcasing the expertise and insights of these leaders, the podcasts have become go-to resources for entrepreneurs and business leaders around the world, enhancing the brand perception of these leaders and their companies.

In Botswana, 'The 20th Avenue' podcast, which I host, has made waves in the local podcasting industry with its engaging content and high production value. Similarly, 'Overview Radio,' covering various topics such as business, technology, and lifestyle, has rapidly grown over the years.

By engaging with local podcasts and producing their corporate content podcasts, corporate companies in Botswana can enhance their brand perception and contribute to the growth and development of the local podcasting industry. However, this can only happen if communication executives and account managers push for this agenda and propose partnerships with local podcasters.

In conclusion, podcasts have emerged as a powerful medium for engaging audiences, building brand awareness, and showcasing expertise and thought leadership. Companies in Botswana have an opportunity to tap into the growing podcasting industry by partnering with local podcasts and producing their corporate content podcasts.

By doing so, they can enhance their brand perception and contribute to the growth and development of the local podcasting industry, while reaching new audiences and showcasing their expertise and thought leadership.

*Dumisani Ncube is a former journalist, podcaster, and communications and marketing specialist, who is currently working at The PR Practice as the Head of Public Relations.