Sports

BNOC appoints new CEO

New broom: Bayendi is the new BNOC boss. PIC: BNOC
 
New broom: Bayendi is the new BNOC boss. PIC: BNOC

Bayendi joins the local Olympic body on a five-year contract. She was previously at the Botswana Investment and Trade Centre (BITC) where she was the executive director responsible for strategy, research, risk and compliance, and the overall intelligence and competitiveness information for the effective execution of the trade organisation's mandate.

Speaking during the event, BNOC president, Botsang Tshenyego said it took longer to appoint a CEO because Tuelo Serufho was a substantive BNOC CEO while still acting at Botswana National Sport Commission (BNSC).

“We could not hire a CEO because there was a prospect of him coming back. We did not want to risk having two CEOs. It has been a long recruitment process that ended yesterday (Monday),” he said.

For her part, Bayendi said her main role is to close the value gap and as a strategist, move the organisation to its desired destination.

“The interest in the sport fraternity is from many people who feel entitled to the excellence in sport. They also feel entitled to us accounting to whatever investment that government has made to the sport fraternity,” she said.

Bayendi said the fact that she joins BNOC from BITC, is a sign of commitment.

“I come with my corporate brand, but I am coming with zero balance in terms of sport. I want to achieve excellence for BNOC and athletes,” she said.