A vocalist’s cry for help
Nnasaretha Kgamanyane | Sunday November 28, 2021 06:00
Speaking of the challenges he encountered in his career, Anjoh The Voçalist pointed out that one of them was being ignored when asking for help and lack of funds. "There is never a time I was called by any event organisers unless I am the one asking to just go perform for free just for marketing. To be honest, I use any opportunity to push my brand.
I do video clips, marketing on social media,” he said. Mabina said as upcoming artists they feel the pain but all they should do is dream and overcome all thoughts with prayer. This young Amapiano singer, who started music in 2016, added that even though his music shows that he has unearthed talent, he explained that only a few people knew about him and appreciate his talent. Mabina added that he was trying by all means to use many media platforms to sell his work to the world.
He said due to the pandemic, he was not able to market his music to the fullest extent as he was only able to market his music through social media and word of mouth. Mabina’s first five-tracked Amapiano EP titled Kill Shot was released in 2019.
It was recorded by Deep Tone by Mothusi Sedumedi in Selei-Phikwe. "The struggles in my life inspired me to start my career in the music industry. I felt music was the only way for me to express myself and touch my inner peace.
I do not specialise in one genre. I am a vocalist so I sing almost all genres," he indicated. Furthermore, he explained that he sings about the challenges that people encounter in their everyday lives. He added that he had an Amapiano single called Ngi Xolele which was dedicated to his mother Tebogo Mabina.