Clubs fail to monetise social media

Sloppy: Setsile was in a Zebras instead of Orapa United jersey
Sloppy: Setsile was in a Zebras instead of Orapa United jersey

Just recently Spanish La Liga giants, FC Barcelona hit a milestone of 272.9 million followers on social media platforms. Barca are now the most followed club in the world. This is a statement that football fans are now getting closer to their favourite teams, with information available right at the palm of their hands while clubs have also found a new cash stream. But locally clubs are not yet up to speed of the digitalisation of the game, Mmegi Sport Correspondent, KABELO BORANABI writes

Barcelona’s average commercial revenue per social media follower stood at €1.30 (approximately P16.85) for the 2019-2020 season. These social media platforms have proven to benefit clubs, fans and players by allowing them to discuss and interact with fans and listen to what they say in an ongoing way. It also allows them to reach a wider audience than just local people and that could be either national or international.

African clubs are catching up with modern day technology as a way to boost their pockets. Just this week, South Africa’s champions, Mamelodi Sundowns penned a partnership with Roc Nation Sports, a subdivision of American hip-hop icon, Jay-Z’s Roc Nation entertainment company.

Editor's Comment
Congratulations Anicia Gaothuse!

The contest had 10 beautiful young girls as finalists and unfortunately only one could wear the crown.The judges picked Anicia Gaothuse. To all those who feel their contestant should have won ahead of Anicia for whatever reason, hardly; the judges found Anicia to be the best among the best, so desist from disrespecting our newly crowned queen on social media or anywhere else, for that matter! Each of the 10 beautiful young women had supporters...

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