Sponsorship begins at home

There are numerous examples of global and domestic companies having signed regional sponsorship deals that allow them to associate their products with the top European teams .Two such examples is of a telecommunications giant and an oil company, having invested millions in signed deals with top European clubs in the English Premier League. In return they receive some match tickets, memorabilia to give away to customers, a coaching clinic hosted by former players, as well as the right to use the club’s logo on merchandising.

But, the feeling is that there are two major concerns for the beautiful game with this growing trend across the continent. Firstly, that is money that is leaving African football and heading away from the continent. An injection such as that could do wonders for domestic football, junior development and improving facilities in the country.