They are currently undergoing their third Family Building campaign in Serowe. The first campaign the foundation led was a nationwide campaign that had 82 leaders from various locations around the country. Each of the 82 leaders led small groups for 13 weeks consisting of around 1,200 participants. Each group met weekly and studied the Thabas’ marriage book and watched their TV show, Talking with the Thabas, to learn practical tips on how to improve their relationships. One of these 82 groups was led in the village of Rakops. Soon, the group grew to the point it got the attention of the village leadership because they noted that participants had noticeable character changes. Suicide rates dropped, divorces were halted, GBV rates improved, and people participating were generally happier. “As the area legislator, the Vice President Slumber Tsogwane was asked by the leadership of the village to facilitate the Thabas to go to Rakops to teach these various relationship skills in person.
That campaign also proved to be a success attracting 67 leaders who were trained for 13 days back in March of this year. Each of those leaders then went and trained 897 participants over the 13-day campaign. The campaign was live-streamed on Facebook and soon the leader of the village of Serowe contacted the Thabas and invited them to do a similar campaign in Serowe,” Ashley Thaba said. She said the campaign kicked off at the Serowe kgotla on November 1, attracting a large crowd of over 500. The campaign is sponsored by the Ministry of Local Government and Rural Development as well as the European Union.
