Duma FM Is Listener Firm Favourite

Monday, April 01, 2019

Duma FM stands head and shoulders above its rivals in the private radiobroadcasting sector, with a recent Botswana Communications Regulatory Authority (BOCRA) survey showing the station was the most popular and had the most desired programming.

According to the survey, based on a sample of 1,000 listeners countrywide, 40.2% of the respondents indicated that they listen to Duma FM, while 16.8% and 16.9% listen to Yarona FM and Gabz FM respectively.

At 11-years-old, Duma FM is the country’s youngest private radio station, broadcasting countrywide with approximately 60% coverage.

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