Duma FM Is Listener Firm Favourite

BOCRA conducted the survey
BOCRA conducted the survey

Duma FM stands head and shoulders above its rivals in the private radiobroadcasting sector, with a recent Botswana Communications Regulatory Authority (BOCRA) survey showing the station was the most popular and had the most desired programming.

According to the survey, based on a sample of 1,000 listeners countrywide, 40.2% of the respondents indicated that they listen to Duma FM, while 16.8% and 16.9% listen to Yarona FM and Gabz FM respectively.

At 11-years-old, Duma FM is the country’s youngest private radio station, broadcasting countrywide with approximately 60% coverage.

Editor's Comment
A step in the right direction

That is indeed a welcome development, especially looking at the fact that the manual way of doing things is slowly disappearing and competency in the use of computers and other digital gadgets has become a must.The simple way of looking at it is just an example that almost all companies have gone completely digital and school leavers will be better placed after leaving school, because they will already be familiar with the use of computers.The...

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