This success can be traced to a community-centred campaign strategy that resonated deeply with voters. The success of the BNF can largely be attributed to its secretary-general, Ketlhalefile Motshegwa, who serves as the party’s backbone. Motshegwa, widely known for his involvement in the union sector, played a pivotal role in the party’s achievements. He explained how the party’s clear coordination and structures helped them deliver significant wins in their assigned constituencies and wards. “Each region was supported by a coordinator, and candidates were trained in effective campaign tactics that emphasised voter connection and community engagement,” Motshegwa said.
He added that key to BNF’s approach was a focus on strong administration and organisational stability. Moreover, he said the party built a foundation of sound governance practices, aiming not only to secure this election but to ensure sustained progress for the future. According to Motshegwa, the BNF is unified in its mission, advocating for economic transformation and pushing for a reconfiguration of State structures to serve the people’s needs. He pointed out that the party’s vision reflects its role as a leader in socio-economic transformation, promoting justice and inclusivity, while its core values include social democracy, good governance, unity, and self-reliance. Reflecting on the historical significance of this achievement, Motshegwa noted that the party had not seen such results since 1994, when it won 13 parliamentary seats.
