CONSUMER WATCH DOG

This shopper had splashed out on a new top-of-the-range phone that took pictures and videos, and had all sorts of other clever technological features.  He bought it from what he thought was a reputable store that, in the interests of self-protection, I'll just refer to as 'Cell Town'. That shouldn't give it away, should it?

Anyway, once he got his new toy home, he began to grow a little suspicious.  Was it possible that the phone wasn't exactly new?  Was it perhaps actually second-hand? 
What was giving him this impression?  Was he being irrational and paranoid?  Did he have any evidence?