Brand Botswana engages foreign missions

Executive Director - Brand Management, Esther Norris
Executive Director - Brand Management, Esther Norris

In an effort to sensitise and educate key stakeholders on nation branding; Brand Botswana continues to conduct nation brand workshops at Botswana’s foreign missions.

These workshops are attended by foreign missions’ staff and some Batswana living in those countries. Workshops have already been conducted in Zimbabwe, South Africa, United Kingdom, Zambia, Namibia, Brazil, Belgium (including the Switzerland and Germany missions), Kuwait and Mozambique.

The main objective of the workshops is to get Batswana informed about Nation Branding and the role that each and every Motswana can play in promoting the country wherever they are around the World. Through the interactions, Brand Botswana also explore ways of collaborating with the missions on initiatives to promote the country in the different jurisdictions.

Editor's Comment
Routine child vaccination imperative

The recent Vaccination Day in Motokwe, orchestrated through collaborative efforts between UNICEF, USAID, BRCS, and the Ministry of Health, underscores a commendable stride towards fortifying child health services.The painful reality as reflected by the Ministry of Health's data regarding the decline in routine immunisation coverage since the onset of the pandemic, is a cause for concern.It underscores the urgent need to address the...

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