Local interior design brand hits the market

Founded by Design Practitioner, Gofaone Mlauzi, Something Sincere uses pure cotton and organic products to create vibrant, contemporary designs for sustainable home decor. The brand set out to collaborate with skilled urban migrant artisans and craftsmen who deftly craft beautiful cushions, interior upholstery and décor from upcycled textiles.

The brand’s first collection shines a spotlight on one of the world’s most significant concentrations of rock, The Tsodilo Hills, where 4,500 rock paintings representing decades of unique artistry believed to have been made by the Khoi san people and Bantu immigrants are displayed.